NRF 2027 New York: Dates, Venue and Show Information
NRF 2027: Retail’s Big Show takes place January 10–12, 2027, at the Jacob K. Javits Convention Center in New York City. Organised by the National Retail Federation, the event brings retailers, technology providers and industry specialists together around retail technology, operations, customer experience, commerce and emerging innovation.
NRF 2027 Exhibitors, Retail Technology and Show Highlights
The Expo focuses heavily on technology and services used across modern retail operations. NRF’s current 2027 exhibitor directory includes categories such as e-commerce, customer service and CRM, big data, finance and payments, alongside a wider range of retail technology providers.
NRF says the Expo will feature 1,000+ exhibitors, giving retailers opportunities to compare platforms, see demonstrations and evaluate potential suppliers. The programme also includes an AI Stage, the NRF Innovators Showcase, the Startup Hub, Exhibitor Big Ideas sessions and areas addressing subjects such as reverse logistics.
The audience is broader than technology teams alone. NRF’s current attendee information shows participation from retailers across different formats and functions, while the organiser states that Retail’s Big Show attracts more than 41,000 retail industry professionals annually. This figure describes the wider event’s established attendance level rather than a final 2027 attendance count.
Visitors researching suppliers before travelling can review the official 2027 exhibitor directory, which is already live.
Planning an International Exhibition Project?
Share your booth size, open sides, products or technology being displayed and preferred stand format so the project requirements can be assessed clearly.
NRF 2027 Registration, Tickets and Exhibitor Information
Visitor registration for NRF 2027 is open. Attendees need an NRF account before completing registration, and eligibility and pricing depend on attendee type and pass category.
NRF currently lists an All-Access Pass alongside Expo Pass options. For qualified retailers, the Retail Expo Pass is listed as free through December 30, 2026, increasing to US$100 from December 31, 2026. Qualification requirements apply, so visitors should check the current conditions on the official registration page before booking.
Use NRF’s official visitor registration page for current pass categories, eligibility and rates.
Companies wanting exhibition space should deal directly with NRF’s exhibition and sponsorship team. Booth space allocation and sponsorship are organiser functions and are separate from stand design, fabrication or contractor services.
How to Reach the Javits Center for NRF 2027
The Jacob K. Javits Convention Center is located at 429 11th Avenue, New York, NY 10001. The venue recommends public transportation and notes that the 7 Subway line extension provides access close to the convention center.
International visitors should also allow time for their own US entry and visa requirements. NRF provides dedicated international attendee information covering registration, travel, visa guidance, hotels and related services.
How to Plan Your Exhibition Booth for NRF 2027
Retail technology exhibitors should begin with the practical requirements of what they intend to demonstrate. A software-focused booth may need reliable demo stations, screens, power planning and meeting space, while hardware, robotics or checkout-system exhibitors may require more floor area for equipment and live interaction.
Before finalising the layout, confirm the booth dimensions, number of open sides, product-display requirements, storage needs, electrical requirements, AV equipment and freight strategy.
Graphics should also be designed around how quickly a visitor can understand the product. A busy retail Expo is rarely the right setting for walls of copy; product demonstrations, clear use cases and visible meeting areas usually need to work together.
Mandatory construction, shipping and move-in requirements should always be taken from the current NRF exhibitor resources and official contractor documents rather than from previous editions.
Our Work Portfolio
Exhibition Stand Support from Booth Xperts
Booth Xperts provides custom exhibition stands, modular stands, double-decker stands and country pavilion stands, with project services covering discovery, 3D concept development, graphics, structural pre-build testing, shipping, installation and dismantling.
Its supplied project record includes more than 700 completed stands and work across retail, healthcare, food and beverage and defence-related exhibitions. Examples provided include Fourth at NRA Show 2024, Kone Marine at Seatrade Cruise Global 2025, Doggo Paradiso at SUPERZOO 2026 and Jeet at Eurosatory 2026.
For companies with exhibition programmes extending to the UAE, Booth Xperts’ core operating market covers Dubai and major UAE exhibition venues. You can also explore its Custom Exhibition Stand Dubai services through the company website.
Important for NRF 2027 exhibitors: the information supplied for this page does not establish Booth Xperts as a New York-based contractor or confirm US installation capability. Exhibitors should confirm geographic delivery coverage before appointing any booth partner for NRF 2027.
Planning an International Exhibition Project?
Share your booth size, open sides, products or technology being displayed and preferred stand format so the project requirements can be assessed clearly.
NRF 2027 Visitor and Exhibitor FAQs
When is NRF 2027: Retail’s Big Show?
NRF 2027 takes place from Sunday, January 10 through Tuesday, January 12, 2027, in New York City.
Where is NRF 2027 being held?
The event is at the Jacob K. Javits Convention Center, 429 11th Avenue, New York, NY 10001.
Who organizes Retail’s Big Show?
The National Retail Federation (NRF) organizes Retail’s Big Show.
What are the NRF 2027 Expo opening hours?
The Expo runs 9:00am–5:00pm on January 10–11 and 9:00am–4:00pm on January 12.
Is the NRF 2027 exhibitor list available?
Yes. NRF has a live 2027 exhibitor directory that visitors can filter by company and product category.
Is registration for NRF 2027 open?
Yes. NRF currently states that registration is open, with several pass types and eligibility conditions available.
Event Schema Fact Block
Event name: NRF 2027: Retail’s Big Show
Start date: January 10, 2027
End date: January 12, 2027
Venue: Jacob K. Javits Convention Center
Street address: 429 11th Avenue
City: New York
Region: NY
Country: United States
Organizer: National Retail Federation
Official event website: NRF 2027: Retail’s Big Show
Internal Linking Recommendation
Commercial destination: Booth Xperts main/service website
Recommended anchor: Custom Exhibition Stand Dubai
Placement: Use once inside the Booth Xperts commercial section rather than in the informational first half.
Do not use “NRF 2027 booth builder in New York,” “exhibition stand contractor New York,” or similar anchors until US delivery capability is confirmed.
A portfolio link can be added beside the project-proof paragraph once the exact relevant Booth Xperts portfolio URL is available.
Search Intent & Topic Coverage
Primary search intent: Informational / event research
Primary topic: NRF 2027: Retail’s Big Show
Supporting topics: NRF 2027 dates, Javits Center venue, Expo hours, NRF registration, Expo Passes, 2027 exhibitors, retail technology, visitor planning and exhibitor preparation.
Key entities: National Retail Federation, NRF 2027, Jacob K. Javits Convention Center, New York City and NRF Expo.
Commercial intent supported: Exhibition stand planning and Booth Xperts services, deliberately placed after the core event information rather than dominating the page.
Sources Used — Verified October 7, 2026
NRF 2027: Retail’s Big Show — Official Event Website
Confirmed event dates, venue and overall event positioning.
NRF 2027 Registration Information
Confirmed registration status, attendee categories, All-Access pricing structure and exhibitor registration route.
NRF 2027 Expo Overview
Confirmed Expo Pass information, 1,000+ exhibitors and current Expo features.
NRF 2027 Exhibitor Directory
Confirmed that the 2027 exhibitor directory is live and includes current product-category filtering.
NRF 2027 Agenda
Confirmed Expo opening hours for January 10, 11 and 12, 2027.
NRF 2027 Who Attends / Event Overview
Used for attendee context and NRF’s stated annual attendance level.
Jacob K. Javits Convention Center — Official Venue Website
Confirmed street address and public-transport guidance.
NRF Exhibit and Sponsor Information
Confirmed the official route for companies seeking exhibit or sponsorship opportunities.